Giving Back

The Foundations Mission is to give back to our military community

Serving The Community

Take a detailed look at where the funding The Foundation raises goes each year.

















Proceeds in 2011 were donated to Snowball Express.  This was the foundation's first year and we were overwhelmed by the support received.  The 5K turned out over 125 participants and was held at Desoto Hills Baptist Church in Southaven, MS.  $9,000 was raised and donated to Snowball Express.

This organization’s mission is to bring together children from military families who have lost a parent for a fun-filled and up lifting weekend.  There is no cost to the family; all donations go to helping the children.


More information on Snowball Express can be found at



Proceeds from this year’s event sponsored a three-day guided hunt at Tara Wildlife in Vicksburg, Miss for Mississippi’s Iraq and Afghanistan heroes. Stovall’s Sacrifice for Soldiers partnered with the MS Army National Guard and Tara Wildlife to select soldiers to experience this once in a lifetime hunting trip. Lodging, meals and additional activities will also be included.

The soldiers who experienced the Tara Wildlife hunt expressed their genuine gratitude for the opportunity.  I would like to share a quote from one of the Purple Heart Recipients, SGT Adam Gordon, who was selected for the hunt, “Hunting has become the one thing that gets my mind off of any problems I have, no matter how big the problem I can always find peace in the woods.  So y'all couldn't have picked anything else that would have been better than that”.



TSF also asssited two MS Army National Guard Units, the 289th and 857th, by donating funds to their Family Readiness Groups to assist with their Homecoming Events.




More than $14,000 was raised at the 3rd annual Steps for Stovall 5K and 1 Mile Fun Run/Walk held on November 9, 2013 at Snowden Grove Park with over 250 people in attendance.  It was a beautiful morning to honor our veterans and remember those who gave the ultimate sacrifice to protect our freedom. Prior to the 5K, participants enjoyed Holiday Deli & Ham coffee and along with other refreshments. Children enjoyed the kid zone which included face paint and a moon bounce.  The Southaven Army National Guard presented the colors after balloons were released in honor and memory of veterans.


Proceeds from the event sponsored four Mississippi Purple Heart recipients to experience a guided hunt at Tara Wildlife hunting lodge outside of Vicksburg, MS. Stovall’s Sacrifice for Soldiers foundation partnered with the Mississippi Army National Guard and Tara Wildlife to make this possible.


These soldiers arrived at Tara Wildlife on January 15th and enjoyed a four day wildlife retreat. Tara is the ultimate destination for deer and turkey hunting.  Lodging, meals, and many activities along with the hunting experience are included. Stovall’s Sacrifice for Soldiers board members traveled to Tara Wildlife to meet the soldiers and sponsored a recognition dinner on the final evening.


SSS also partnered with Snowball Express- an organization that serves children of fallen heroes-to sponsor a local Snowflake event.  The invitation was extended to families in TN, AR, and MS.  The event included dinner at the Landers Center, a meet and greet with the Riverkings players and mascots, Riverkings hockey game, and an opportunity to participate in the intermissions.  This event was held on Saturday, March 8, 2014.  Thirteen families attended the event.  During the dinner, Senator David Parker spoke and gave his gratitude to the families.  Survivor Outreach Services division of the Army National Guard also attended/volunteered and provided the families with bags, tshirts, etc.  The families were able to meet Mountain Man from Duck Dynasty and participate in zambonie rides, intermission, the puck toss, and ice skating after the game.  Many memories were made during this amazing event!



Snowflake Event, March 2014:


Stovall’s Sacrifice for Soldiers (SSS), a non-profit based in Southaven, is partnering with Snowball Express to sponsor a Mississippi RiverKings hockey game on Saturday, March 8, 2014 at the Landers Center in Southaven for the children of fallen heroes. SSS is committed to honoring the memory of 1LT Matthew Stovall by supporting military men and women and their families who’ve recently returned from deployment.


“Our foundation strives to give back to local military to let them know that we are extremely thankful for their service and sacrifice. This year we also wanted to honor and recognize the children of our fallen heroes by hosting an event with Snowball Express, called a “snowflake event”,” said Natalie Stovall Frady, SSS founder. “This will be the first snowflake event in our area and we are so excited to be able to bring a little joy to these kids.”


SSS partnered with Snowball Express to invite qualifying MS, AR, and TN families to this event.  The proceeds from the ticket sales will sponsor an all-expenses paid dinner at the Landers Center. The children will meet and greet with the RiverKings players and mascots, meet the “Mountain Man” from Duck Dynasty, enjoy a RiverKings hockey game and receive recognition during one of the intermissions. To learn more about Snowball Express, visit


Thirteen Families of fallen heroes attended the games and made wonderful memories with the fellow families.



Remembrance Weekend:


Ten years after the death of 1st Lt. Matthew Ryan Stovall in Iraq, the Stovall's Sacrifice for Soldiers Foundation brought its annual remembrance to Philadelphia on August 22-23 2014.  The remembrance included a golf tournament and tribute service on Friday with the Steps for Stovall 5K concluding the weekend on Saturday.


The foundation has organized the Steps for Stovall 5K for the last three years in Southaven, but this is the first time a golf tournament has been incorporated into the weekend. Natalie Stovall Frady, his widow who has since remarried, organized the event and wanted to do something special for the 10th year anniversary.


"This is our first ever golf tournament, but the foundation is in its fourth year," Frady said. "This is the 10th anniversary, and we wanted to bring it to Philadelphia where his family and many of his friends could attend. That's the main reason why we've brought it down here."


While the golf tournament and 5K were fun events, the tribute service reminded spectators what the weekend was all about, organizers said.


The service commemorated Stovall and Sgt. Joshua Shane Ladd, another Philadelphia who died while in Iraq, as well as the National Guard's 298th, 367th, and 401st units who served in Iraq.


Ladd, 20, was killed in May 2004 when hostile forces ambushed his convoy and a rocket-propelled grenade struck his vehicle in Iraq. He was a member of the Guard's 298th Corps Support Battalion.


Col. Scott Hubbard, who was the casualty assistance officer to the Stovall family following his death, spoke during Friday's tribute.


Hubbard presented Frady and their son, Walker, with a medallion with Matt's name engraved on the back. Afterwards, Frady addressed the crowd of nearly 100 people, recalling memories of her time with Matt.  Afterwards, a reception was provided inside of Coldwater Church.


The golf tournament earlier that morning saw 30 teams sign up in three different flights at Philadelphia Country Club. Lunch was served with the food donated by local businesses.  Pearl River Resorts, the presenting sponsor, provided Dancing Rabbit Golf Club certificates to the winning teams.


The next morning, 150 runners braved hot and humid temperatures to participate in the Steps for Stovall 5K. The 5K was held at the 298th and 367th National Guard armory and the runners made their way through Northside Park before finishing back at the armory.  The fastest time was 18:13.7.  The Neshoba Central ROTC presented the colors and the Philli Harmony Show Choir sang the National Anthem.  There were many volunteers from the Philadelphia community who came together to make this a successful event.


Over $14,000 was raised and the proceeds will be used to sponsor a three-night, 4 day "Weekend for Warriors" in Biloxi, MS. The MS Army National Guard will reach out to soldiers who have been recently deployed to inform them of this opportunity sponsored by SSS. Five families were selected to enjoy this weekend.  Lodging, meals, travel, and all other expenses will be fully covered to ensure these families have a relaxing weekend to make new memories with their loved ones.




Weekend for Warriors, October 2014:


SSS is honoring 5 MS Army National Guard soldiers and their families to a "Weekend for Warriors" in Biloxi, MS. The families arrived on October 2 and received "welcome bags".   They received 3 nights at the Courtyard Marriott, $300 cash, $600 Visa Cards to cover food costs, and $300 Shell Cards to cover fuel.  The families had a relaxing weekend, fun filled weekend where many new memories were made! The families also had the opportunity to take beach family portraits on Saturday and attended a brunch at The Dock on Sunday where they will met and mingled with SSS founder and MS National Guard Leaders.

One of the families shared this with us during their weekend, "I know this weekend is not quite over yet, but I just have to Thank you so much for this... Because we are a blended family we don't always get to have all four of children under one roof all the time, and this weekend has meant so much to them and to us... We really appreciate everything you do and have done!!!"


SSS was so proud to be able to offer this opportunity to those who have protected our freedom and will continue to support our mission and recognize our soldiers!



Veterans Day BBQ at Snowden House, November 8, 2014:


Stovall’s Sacrifice for Soldiers (SSS) hosted a BBQ for Veterans on Saturday, Nov. 8 at the Snowden House in Southaven, MS recognizing Veteran's Day.


Lunch was provided free of charge for all veterans and $10 per person for non-military attendees. The proceeds from the lunch sales will support SSS and their mission to offer financial assistance to military men and women


It was a wonderful day honoring many local veterans. The event included BBQ provided by Natural Born Grillers, live music provided by former X Factor performer, Skyelor Anderson, and an awesome Kid’s Zone sponsored by Cargill Cotton.  The event also included a Silent Auction with items from numerous local businesses.


Over 150 folks attended this event. Veterans representing numerous branches of the military, from Vietnam to those who have recently served in Afghanistan were in attendance. The kid’s zone was a big hit and included a rock climbing wall, inflatables, cotton candy, face paint, balloons, and pizza provided by Lonnie Tant’s Italia.


“Our foundation strives to give back to local military to let them know that we are extremely thankful for their service and sacrifice. We had a wonderful afternoon at the Snowden House hosting the BBQ in honor of Veteran’s Day and it was an honor to meet many local veterans and be able to personally thank them for their service” said Natalie Stovall Frady, SSS founder.


SSS is committed to honoring the memory of 1LT Matthew Stovall by supporting military men and women and their families who’ve recently returned from deployment.


To learn more about SSS, visit The Veteran’s Day BBQ is just one of the ways SSS gives back to military families. SSS also hosts the annual Steps for Stovall 5K run and one mile family fun walk which was held on August 23, 2014, in Philadelphia, Miss. Proceeds from the 2014 race sponsored a 4-day all-expense paid trip to Biloxi, Miss. for families of fallen soldiers at the beginning of October.



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